Project Description
NBA star Stephen Curry’s “Underrated Tour” sponsored by Rakuten will made its 3rd stop at Phoenix, Arizona. This was an all-girls stop where we captured content that was released on International Women’s Day (March 8th) across Rakuten and Stephen Curry’s social channels.
Core Project Team Size
6 members
Distribution / Platform
Facebook, Instagram, Twitter
Project Role
Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten and Stephen Curry’s properties
Paid media planning, tracking, analysis, and reporting
Producer
Interviewer
Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy