THE RISING: Hoop Origins | Stephen Curry Documentary

Project Description

NBA star Stephen Curry’s “Underrated Tour” sponsored by Rakuten makes a stop in Tokyo, Japan. During his visit, we created a short film with him to capture the rapid growth and momentum propelling the sport of basketball into mainstream Japanese culture. The goal is not only to shine a light on the talent and rich basketball culture in Japan but also to elevate Rakuten’s brand in the basketball world.

Core Project Team Size

4 members

Distribution / Platform

Youtube, Facebook, Instagram, Twitter

Project Role

  • Concept development and pitching to internal and external stakeholders

  • Executive producer

  • Paid media planning, tracking, analysis, and reporting

  • Distribution strategy

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and strategy

Underrated Tour Powered by Rakuten

Project Description

NBA star Stephen Curry’s “Underrated Tour” sponsored by Rakuten will made its 3rd stop at Phoenix, Arizona. This was an all-girls stop where we captured content that was released on International Women’s Day (March 8th) across Rakuten and Stephen Curry’s social channels.

Core Project Team Size

6 members

Distribution / Platform

Facebook, Instagram, Twitter

Project Role

  • Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten and Stephen Curry’s properties

  • Paid media planning, tracking, analysis, and reporting

  • Producer

  • Interviewer

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy

NBA Danny Green

Project Description

NBA’s Danny Green visited Tokyo during the offseason as an ambassador for the game. Rakuten, as the NBA’s exclusive distribution partner in Japan for all live NBA games and a global marketing partner of the NBA, sat down with him to capture social media content segments.

Core Project Team Size

5 members

Distribution / Platform

Facebook, Instagram, Twitter

Project Role

  • Multi-channel (Facebook, Instagram, Twitter) content strategy

  • Paid media planning, tracking, analysis, and reporting

  • Producer

  • Interviewer

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy

NBA Draymond Green

Project Description

Rakuten TV’s preseason event brings Draymond Green to Japan following the Golden State Warriors back-to-back NBA Championship and during this visit, we caught up with him for a short interview segment called “Name that Warrior” and hear his thoughts on the trip.

Core Project Team Size

4 members

Distribution / Platform

Facebook, Instagram, Twitter

Project Role

  • Multi-channel (Facebook, Instagram, Twitter) content strategy

  • Paid media planning, tracking, analysis, and reporting

  • Producer

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy

Warriors Partnership Page

Project Description

A landing page on Rakuten’s corporate website in order to highlight the motivations behind our partnership with Golden State Warriors, share the latest partnership related news, and provide a traffic destination for corporate activity.

Core Project Team Size

6 members

Distribution / Platform

Website

Project Role

  • Identify project scope and requirements

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, design, and functionality

  • Oversee copywriting, initial stages of wireframing, and website architecture