Project Description
NBA’s Danny Green visited Tokyo during the offseason as an ambassador for the game. Rakuten, as the NBA’s exclusive distribution partner in Japan for all live NBA games and a global marketing partner of the NBA, sat down with him to capture social media content segments.
Core Project Team Size
5 members
Distribution / Platform
Facebook, Instagram, Twitter
Project Role
Multi-channel (Facebook, Instagram, Twitter) content strategy
Paid media planning, tracking, analysis, and reporting
Producer
Interviewer
Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy