Project Description
NBA star Stephen Curry’s “Underrated Tour” sponsored by Rakuten makes a stop in Tokyo, Japan. During his visit, we created a short film with him to capture the rapid growth and momentum propelling the sport of basketball into mainstream Japanese culture. The goal is not only to shine a light on the talent and rich basketball culture in Japan but also to elevate Rakuten’s brand in the basketball world.
Core Project Team Size
4 members
Distribution / Platform
Youtube, Facebook, Instagram, Twitter
Project Role
Concept development and pitching to internal and external stakeholders
Executive producer
Paid media planning, tracking, analysis, and reporting
Distribution strategy
Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and strategy
